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The Baby-Friendly Initiative

Baby-Friendly means quality care: Together we share responsibility

The Baby Friendly Initiative is a global program of UNICEF and the World Health Organization which works with the health services to improve practice so that parents are enabled and supported to make informed choices about how they feed and care for their babies.

IWK Health holds BFI designation as the minimal standard of care.  The BFI’s evidence-based information is helping to shape quality improvement initiatives in all care areas.  IWK Health is being assessed for BFI re-designation in 2023 as a commitment to best care for families.

Health care facilities that adopt practices to support successful breastfeeding (and meet several other related criteria) receive the prestigious UNICEF/WHO Baby Friendly designation. 

 For more information on the BFI, please visit: