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The Baby Friendly Initiative is a global program of UNICEF and the World Health Organization which works with health services to improve practice so that parents are enabled and supported to make informed choices about how they feed and care for their babies.
IWK Health holds BFI designation as the minimal standard of care. The BFI’s evidence-based information is helping to shape quality improvement initiatives in all care areas.
Health care facilities that adopt practices to support successful breastfeeding (and meet several other related criteria) receive the prestigious UNICEF/WHO Baby Friendly designation.
For more information on the BFI, please visit: